Broadband and high speed internet is available to most internet users but still a good amount of internet users are still using dial-up connection which is slow and may take quite a long time to load your website. So while optimizing your site for loading time, you still have to consider these users. If your site takes too long to load for them, they will probably stop visiting your site which is not suitable for your business.
The text content of you site will load fast enough but the large images will take time to download on user’s computer. So its always a good idea to optimize you site with proper amount of images and texts so that your users are not annoyed by slow loading and also the site looks attractive to them. It is really a good approach if you can check each and every images you are going to use in your site and try to optimize them for faster loading. You can very easily remove the unnecessary information from your images using a good image editing software and effectively reduce the image file size without affecting the quality of the image.
For example, if you are using Adobe Photoshop, while saving your images as a JPEG file, it will ask you for the quality to save. Generally 8 to 10 is quite good for your purpose and it will not reduce the image quality that much. You will also get a smaller file size with this settings. However, if you don’t have Adobe Photoshop, you can search the internet for free image compressing software that can help you to reduce the image size.
Also you can try to save the images in PNG format which will give you the best quality with the lowest file size. Another good option is saving your images in GIF format. In GIF format, the color information that has not been used by your image will be removed and will make your file size low. However, saving in GIF may affect your image quality so PNG is the best option.